Showroomprivé: H1 2017 Results Group Transformation and Solid Growth

LA PLAINE SAINT DENIS, France, July 25, 2017 /PRNewswire/ --

Showroomprivé, a leading European online retailer, specialising in fashion for the Digital Woman, has published its results for H1 2017, ended 30 June.

Key figures H1 2017

    
    (EUR million)                    H1 2016  H1 2017  % Growth
 
    Net revenue                       240.3    306.2    27.4%
    Total Internet revenue            234.4    297.6    26.9%
    EBITDA                             15.7     10.9   -30.8%
    EBITDA as a % of revenue           6.6%     3.6%
    Adjusted EBITDA[1] excluding
    Saldi Privati                         -     15.2        -
    Adjusted EBITDA1 as a % of
    revenue                               -     5.3%        -
    Net income excluding Saldi 
    Privati                             0.7     3.6   +411,.%

Thierry Petit and David Dayan, co-founders and co-CEOs of Showroomprivé, commenting these results, stated: " The growth of our business in H1 confirms the relevance of our strategic directions, particularly that of international development. Showroomprivé has changed its scope during this half year with the completion of a strategic partnership with Steinhoff/Conforama that will bring significant value creation, and for which the first synergies will be implemented as early as in the 3rd quarter. This 6-month period will also have been marked by one-off investments to prepare for the end of year, a key period for the Group. All these initiatives allow us to look with confidence towards H2 and to reiterate our revenue targets for the current year and for 2020."

H1 HIGHLIGHTS

In the first half of 2017, Showroomprivé posted solid revenue growth, driven in particular by the acceleration of International operations. Showroomprivé consolidated its strategy aiming to respond to all the needs of digital women by acquiring Beauté Privée and implementing a strategic and commercial partnership with Steinhoff/Conforama.

1. Group transformation with the signing of a strategic partnership with Steinhoff/Conforama 

2. Earlier integration of Saldi Privati 

3. Continuous improvement in service quality and in customer experience 

4. Solid growth 

5. Acceleration of International growth

6. Strengthening of CSR initiatives on innovation 

INITIATIVES FOR H2

Showroomprivé will continue to innovate and improve its customer experience during H2 with the rollout of a range of strategic initiatives aimed at boosting members' activity.

GROUP TARGETS FOR 2017 ONWARDS

Strengthened by the build-up of quality inventories and marketing investments made over H1 to drive growth in H2, by improvement in customer experience and by the first effects of synergies from completion of Saldi Privati integration and of a strategic partnership agreed with Steinhoff Group and its subsidiary Conforama, Showroomprivé confirms its revenue targets for 2017.

The Group now anticipates an EBITDA margin between 5.5% and 6.0% for 2017, excluding Saldi Privati.

Showroomprivé also confirmes its 2020 targets:

DETAILED COMMENTS PER INDICATOR TYPE

Revenues

    
    (EUR millions)            H1 2016   H1 2017   % Growth
    Internet revenue
    France                     205.5     243.5     +18.5%
    International               28.9      54.1     +87.1%
    Total Internet revenues    234.4     297.6     +26.9%
    Other revenues               5.9       8.6     +45.5%
    Net revenues               240.3     306.2     +27.4%
 
    (EUR millions)            Q2 2016   Q2 2017   % Growth
    Net revenues               123.0     152.4     +23.9%

The 27.4% increase in Group revenues to more than €306.2 million is driven by France and by the strong performance of the International group activities.

Revenues in France were up by 18% to reach €243.5 million, and continue to out-perform the e-commerce market.

International revenues grew by 87% (28% on a like-for-like basis) confirming the strong rebound observed since the end of 2016.

In Q2, the Group had revenues of €152.4 million, representing a growth of 24% compared with 2016.

KEY PERFORMANCE INDICATORS1

    
                                         H1 2016 H1 2017 % Growth
    Cumulative buyers (in millions)        6.0     7.3     +20.7
    Buyers over the half-year (in
    millions)                              2.0     2.2      +9.4
    Number of orders (in millions)         6.0     6.9     +14.3
    Revenue per buyer                    117.0   124.5      +6.4
    Average number of orders per buyer     3.0     3.1      +4.4
    Average basket size                   38.9    39.6      +1.8
    Share of revenue from mobile           57%     60%     +3pts

1 Excluding Saldi Privati from Jan-May and Beauteprivee

Revenue growth in H1 2017 was driven by both an increase in the number of buyers and by the average revenue per buyer.

The number of buyers in H1 2017 reached 2.2 million, an increase of 9.4% vs. 2016.

Average revenue per buyer continued to significantly increase (+6,4%), to reach €124. This was driven by both an increase in the average number of orders per buyer (+4.4%) and a rise in the average basket size compared with H1 2016, which was €39.6 (+1.8%). These trends demonstrate the attractiveness of the Group's offer and the growing loyalty of its members.

The Group's growth remains underpinned by the mobile segment that now generates 81% of traffic and 60% of net revenue, i.e. 13 points more than the previous year.

EBITDA

    
    (EUR millions)                   H1 2016 H2 2017 % Growth
    France                            15.7    17.1     -8.8%
    France EBITDA as a % of revenue   7.4%    6.8%        -
    International                      0.0    -6.2      n.m.
    International EBITDA as a % of
    revenue                           0.1%    n.m.      n.m.
    Total EBITDA                      15.7    10.9    -30.8%
    Total EBITDA as a % of revenue    6.6%    3.6%
    EDITDA excluding Saldi Privati            13.0
    EDITDA excluding Saldi Privati
    as a % of revenue                         4.5%
    Adjusted EBITDA[2] excluding
    Saldi Privati                             15.2
    Adjusted EBITDA1 excluding Saldi
    Privati as a % of revenue                 5.3%

1 EBITDA retreated from anticipated marketing investments from H2 in H1 (€1.2 million) and storage costs related to firm purchase opportunities grasped in H1 (€1 million)

EBITDA for the first six months reached €10.9 million. Excluding the impact of Saldi Privati's acquisition, whose performance was impacted by non-recurring costs related to the ePRICE group's carve-out and the integration on Showroomprivé platform (successfully finalized in early June), EBITDA reached €13 million.

EBITDA excluding Saldi Privati was punctually impacted by marketing investments anticipated from H2 in H1 (+€1.2 million), and by storage costs (+ € 1 million) related to firm purchase opportunities grasped in H1 in order to prepare for the year-end (€ 42 million increase in firm purchases compared to H1 2016).

Retreated of these items, EBITDA excluding Saldi Privati reached €15.2 million, a margin of 5.3%.

Profitability in France reached 6.8% in H1 2017. Excluding storage costs related to firm purchase opportunities, and anticipation of marketing expenses from H2 in H1, it was 7.4%, in line with H1 2016.

International operations amounted to a loss of €6.2 million, due to Saldi Privati (€-2.1 million due to the costs associated with the integration of Saldi Privati) and the increase in international marketing expenses.

Cost structure

    
    (EUR million)                    H1 2016 H1 2017 % Growth
    Net revenues                      240.3   306.2   +27.4%
    Cost of goods sold               -144.8  -191.8   +32.4%
    Gross margin                      95.5    114.4   +19.8%
    Gross margin as % of revenue      39.7%   37.4%
    Marketing                         -8.4    -12.3   +47.1%
    As % of revenues                  3.5%    4.0%
    Logistics & fulfilment            -56.0   -70.9   +26.5%
    As % of revenues                  23.3%   23.1%
    General & administrative
    expenses                          -17.7   -24.6   +38.7%
    As % of revenues                  7.4%    8.0%
    Total Opex                        -82.1  -107.7   +31.3%
    As % of revenues                  34.1%   35.2%
    Current operating profit          13.4     6.7    -50.2%

Gross margin went up by 20% to reach €114.4 million, representing 37.4% of net revenues, a level similar to the one recorded in H2 2016.

The decline since H1 2016 (39.7%) is explained by the consolidation of Saldi Privati (40bps impact) and the reallocation from the second half of 2016 of a portion of marketing expenses to initiatives promoting conversion such as the Infinity program, the single basket, and some price investments.

Operating costs were up 110bps, rising from 34.1% to 35.2% of revenue due to changes in scope, storage costs linked to firm purchase opportunities taken to drive growth in the second half of the year and higher marketing expenses. :

Other financial information

    
    (EUR million)                    H1 2016 H1 2017 % Growth
    Current operating profit          13.4     6.7    -50.2%
    Amortisation of intangible
    assets recognised
    upon business reorganisation      -0.4    -0.8     92.6%
    Other operating income and
    expenses                         -10.0    -5.2    -47.6%
    Operating profit                   3.0     0.7    -77.2%
    Net finance costs                 -0.2    -0.2      6.4%
    Other financial income and
    expenses                           0.2     0.1    -51.1%
    Profit before tax                  3.0     0.5    -82.2%
    Income taxes                      -2.3    -0.7    -67.5%
    Net income                         0.7    -0.2   -129.7%
    Net income excluding Saldi
    Privati                            0.7     3.6   +411.4%

Other operating income and expenses (€5.2 million) can be broken down as follows:

The Group's tax charge fell by 68% to €0.7 million.

As a result, net income, Group share was -€0.2 million. Excluding the impact of the acquisition of Saldi Privati, it rose to €3.6 million versus €0.7 million in H1 2016.

Cash flow items

    
    (EUR million)                    H1 2016 H1 2017
    Cash flows from operating
    activities                        -13.5    -56.0
    Cash flows from investing
    activities                         -3.6    -15.2
    Cash flows from financing
    activities                          0.3     15.0
    Net change in cash and cash
    equivalents                       -16.8    -56.2
    Recurring cash from operating
    activities
    after capex and before tax1       -10.8    -15.3

1Cash flow from operating activities after capex and before tax restated from non-recurring operating items (€2.8 million linked to non-recurring costs and €42.5 million linked to stock purchasing opportunities grasped in H1 to prepare for H2)

The net change in cash in H1 2017 was -€56 million due to:

Cash flows from operating activities amounted to -€56.0 million. Excluding the impact of stock purchasing opportunities from H1, these amounted to -€13.5 million, remaining at a comparable level to H1 2016.

Cash flows from investing activities amounted to -€15.2 million. Excluding the impact of Beauté Privée, these totalled €3.8 million.

Cash flows from investing activities amounted to €15.0 million due to the securing of €15.0 million in bank funding to finance part of the acquisition of Saldi Privati at the end of 2016.

*

* *

The Board of Directors of SRP Group met on 25 July 2017, reviewed and approved the
consolidated financial statements as at 30 June 2017.

Analyst and investor conference (in English)

Speakers:

Date: 25 July 2017

18.30 Paris time - 17.30 London time - 12.30 New York time

Journalists will only be able to listen to the conference

Webcast link to listen live and for the replay: https://pgi.webcasts.com/starthere.jsp?ei=1153669&tp_key=c2c08c85bb

Dial-in to listen to the conference LIVE

FORWARD-LOOKING STATEMENTS

This document contains only summary information and does not purport to be comprehensive.

This document may contain forward-looking information and statements about the Group and its subsidiaries. These statements include financial projections and estimates and their underlying assumptions, statements regarding plans, objectives and expectations with respect to future operations, products and services, and statements regarding future performance. Forward-looking statements may be identified by the words &abcz;believe,&abcz; &abcz;expect,&abcz; &abcz;anticipate,&abcz; &abcz;target&abcz; or similar expressions. Although the Group appreciates that the expectations reflected in such forward-looking statements are reasonable, investors and the Group's shareholders are cautioned that forward-looking information and statements are subject to numerous risks and uncertainties, many of which are difficult to predict and generally beyond the control of the Group, which could cause actual results and developments to differ materially and adversely from those expressed in, or implied or projected by, the forward-looking information and statements. These risks and uncertainties include those discussed or identified in filings with the Autorit  des March s Financiers made or to be made by the Group (particularly those detailed in chapter 4 of the Group's annual report). The Group undertakes no obligation to publicly update its forward-looking statements, whether as a result of new information, future events or otherwise.

UPCOMING PUBICATION

Results for the 3rd quarter 2017: 24 October 2017

APPENDICES 

PROFIT AND LOSS Statement

    
    (EUR thousand)                 2015     2016   % Growth
    Net revenue                   442 832  539 704    21.9%
    Cost of goods sold           -263 679 -332 027    25.9%
    Gross margin                  179 153  207 676    15.9%
    Gross margin as a % of
    revenue                         40.5%    38.5%
    Marketing                     -26 897  -25 683    -4.5%
    as a % of revenue                6.1%     4.8%
    Logistics & order processing -102 650 -122 084    18.9%
    as a % of revenue               23.2%    22.6%
    General & administrative
    expenses                      -29 861  -36 887    23.5%
    as a % of revenue                6.7%     6.8%
    Total Opex                   -159 408 -184 654    15.8%
    as a % of revenue               36.0%    34.2%
 
    Current operating income       19 745   23 022    16.6%
    Amortisation of intangible
    assets recognised upon
    business reorganisation          -783     -804     2.7%
    Other operating income and
    expenses                       -8 106  -19 617   142.0%
    Operating profit               10 856    2 601   -76.0%
    Finance costs                    -137     -690   403.6%
    Other financial income and
    expenses                         -106      580  -647.2%
    Profit before tax              10 613    2 491   -76.5%
    Income taxes                   -5 470   -2 741   -49.9%
    Net income                      5 143     -250  -104.9%
    EBITDA                         23 723   28 251    19.1%
    EBITDA as a % of revenue         5.4%     5,2%
    Adjusted EBITDA[1] excluding
    Saldi Privati
    Adjusted EBITDA1 excluding
    Saldi Privati as a % of
    revenue
    
    (EUR thousand)                H1-16    H1-17   % Growth
    Net revenue                   240 330  306,173    27,4%
    Cost of goods sold           -144 826 -191,765    32,4%
    Gross margin                   95 504  114,408    19,8%
    Gross margin as a % of
    revenue                         39.7%    37.4%
    Marketing                      -8 371  -12,310    47,1%
    as a % of revenue              -3.48%     4.0%
    Logistics & order processing  -55 990  -70,855    26,5%
    as a % of revenue              -23.3%    23.1%
    General & administrative
    expenses                      -17 709  -24,558    38,7%
    as a % of revenue               -7.4%     8.0%
    Total Opex                    -82 070 -107,723    31,3%
    as a % of revenue              -34.1%    35.2%
 
    Current operating income       13 434    6,685   -50,2%
    Amortisation of intangible
    assets recognised upon
    business reorganisation          -391     -753    92,6%
    Other operating income and
    expenses                      -10 014   -5,243   -47,6%
    Operating profit                3 029      689   -77,2%
    Finance costs                    -234     -249     6,4%
    Other financial income and
    expenses                          184       90   -51,1%
    Profit before tax               2 979      530   -82,2%
    Income taxes                   -2 274     -740   -67,5%
    Net income                        705     -210  -129,7%
    EBITDA                         15 742   10,897   -30,8%
    EBITDA as a % of revenue         6.6%     3.6%
    Adjusted EBITDA[1] excluding
    Saldi Privati                           15,201
    Adjusted EBITDA1 excluding
    Saldi Privati as a % of
    revenue                                   5.3%

[1] EBITDA retreated from anticipated marketing investments from H2 in H1 (€1.2 million) and storage costs related to firm purchase opportunities grasped in H1 (€1 million)

[1] EBITDA retreated from anticipated marketing investments from H2 in H1 (€1.2 million) and storage costs related to firm purchase opportunities grasped in H1 (€1 million)

Key performance indicators1

    
                             2014   2015   % Growth H1-16  H1-17 % Growth
    CUSTOMER METRICS
    Cumulative buyers (in
    thousands)              5 517  6 757      22.5% 6 042  7.292    20.7%
    France                  4 520  5 562      23.0% 4 960  5.950    20.0%
    International             997  1 195      19.9% 1 082  1.342    24.0%
    Buyers over the year
    (in thousands)          2 867  3 234      12.8% 2 003  2.192     9.4%
    France                  2 389  2 767      15.9% 1 721  1.815     5.5%
    International             479    466      -2.6%   282    377    33.4%
    Revenue per buyer
    (EUR)                   151.1  159.9       5.8% 117.0  124.5     6.4%
    France                  154.9  164.0       5.8% 119.4  129.9     8.8%
    International           132.1  135.7       2.8% 102.6   98.4    -3.9%
 
    ORDERS
    Number of orders (in
    thousands)             11 748 13 605      15.8% 6 027  6.886    14.3%
    France                 10 043 11 945      18.9% 5 267  5.890    11.8%
    International           1 705  1 660      -2.6%   760    996    31.1%
    Average number of
    orders per buyer          4.1    4.2       2.7%   3.0    3.1     4.4%
    France                    4.2    4.3       2.7%   3.1    3.2     6.0%
    International             3.6    3.6       0.0%   2.7    2.6    -1.8%
    Average basket size
    (EUR)                    36,9   38.0       3.0%  38.9   39.6     1.8%
    France                   36.8   38.0       3.1%  39.0   40.0     2.6%
    International            37.1   38.1       2.8%  38.0   37.2    -2.2%

1 Excluding Saldi Privati from Jan-May and Beauteprivee

Balance sheet

    
    (EUR thousand)                              2015    2016   H1-16   H1-17
    NON-CURRENT ASSETS
    Goodwill                                  81,576 102,782  81 576 119,080
    Other intangible assets                   28,861  39,289  29 276  48,472
    Property, plant and equipment             14,833  15,626  14 906  15,558
    Other non-current assets                   1,180   6,902   1 101   6,978
    Total non-current assets                 126,450 164,599 126 859 190,088
    CURRENT ASSETS
    Inventory and work in progress            57,068  82,638  62 111 114,555
    Accounts receivable                       24,014  36,612  29 131  34,839
    Tax assets                                 3,519   3,519   3 215   4,764
    Other current assets                      27,952  36,915  27 494  24,220
    Cash and cash equivalents                102,982  97,004  86 200  40,841
    Total current assets                     256,688 256,688 208 151 219,219
    Total assets                             341,524 421,287 335 010 409,307
 
    Long-term financial debt                   2,962   2,038   2 499  26,767
    Obligations to personnel                     116      88     131      88
    Deferred taxes                             9,883  11,628   9 550  14,033
    Total non-current liabilities             12,961  13,754  12 180  40,888
    Short-term financial debt                    916     966     916   1,050
    Trade receivables and accounts payable   100,108 148,504  84 632 103,359
    Other current liabilities                 39,492  55,509  41 252  60,016
    Total current liabilities                140,516 204,979 126 800 164,425
    Total liabilities                        153,477 218,733 138 980 205,313
    Total shareholders' equity               188,047 202,554 196 031 203,994
    Total liabilities and shareholders'
    equity                                   341,524 421,287 335 010 409,307

Cash flow

    
    (EUR thousand)                   2015    2016   H1-16   H1-17
    Net income for the period*      5,143    -250     705    -210
    Adjustments for non-cash
    items                           8,640  18,228  11 211   7,157
    Cash flow from operations
    before finance costs and
    income tax                     13,783  17,978  11 916   6,947
    Elim of accrued income tax
    expense                         5,470   2,741   2 274     740
    Elim of cost of net financial
    debt                              137     690      51     249
    Impact of change in working
    capital                          -303  13,608 -25 014 -62,751
    Cash flow from operating
    activities before tax          19,087  35,017 -10 773 -54,815
    Income tax paid                -5,141  -2,261  -2 764  -1,218
    Cash flow from operating
    activities                     13,946  32,756 -13 537 -56,033
    Impact of changes in
    perimeter                             -31,751          -8,331
    Disposals of property, plant
    and equipment and intangible
    assets                         -6,348  -8,400  -3 612  -5,786
    Changes in loans and advances     -79     -97       0     -45
    Other investing cash flow          19     368      34  -1,017
    Cash flow from investing
    activities                     -6,408 -39,880  -3 578 -15,179
 
    Increase in share capital and
    share premium reserves         48,888   2,737     847     801
    Debt issues                         0       0       0  15,000
    Repayment of borrowings        -1,037    -901    -463    -503
    Net interest expense             -137    -690     -51    -249
    Cash flow from financing
    activities                     47,714   1,146     333  15,049

bridge of TOTAL gross Internet sales
to IFRS NET revenue

    
    (EUR thousand)                   2015     2016     H1-16    H1-17
    Total gross Internet sales 1    591,674  721,606  316, 470  397,536
    VAT 2                           -93,515 -113,472  -49, 098  -62,287
    Revenue recognition impacts3    -68,900  -87,497   -35,369  -42,039
    Non-Internet revenue and other4  13,573   19,067    8, 327   12,963
    Revenue (IFRS)                  442,832  539,704  240, 330  306,173

(1) Corresponds to the total amount billed to buyers during a given period.

(2) Value-added tax is applied on every sale. The applicable value-added tax rate depends on the country where the

buyer is located.

(3) Accounting adjustments for revenue recognition include: (i) timing differences due to the fact that certain criteria (e.g., delivery) must be fulfilled before recognizing revenue; (ii) the impact of reimbursements granted for cancellations and returns, which are recognised as a reduction of the revenue; and (iii) the effect of presenting certain travel sales on a net basis where the Group acts as an agent.

(4) &abcz;Non-internet revenue and other&abcz; corresponds primarily to revenues generated from offline sales to wholesalers, including offline resales
of returned Internet sales items.

[1] EBITDA retreated from anticipated marketing investments from H2 in H1 (€1.2 million) and storage costs related to firm purchase opportunities grasped in H1 (€1 million)

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